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What You Could Do To Enhance Engagement During CVB Sales Training Seminars

By Rebecca Wright


Experts have indicated that a high level of engagement during workplace learning results in better outcomes from the same. Don't have to be a genius to see the need to tailor your CVB sales training programs towards that particular goal, do you? As for how you can go about it, there's a handful of techniques you could use:

Use Real-world Scenarios: There's no better way to make people feel compelled to develop an emotional connection to a subject matter than to link it to their everyday lives. So it's up to you think of something that's relevant to both the syllabus and your audience's actual work circumstances. This could be a hypothetical situation or case study -- either way, the goal should be to help learners see the real value in the training process.

Break it Up: This involves spreading the content over small modules that are centered around the most meaningful areas of the course. You could then go a step further by making these available via mobile devices. This will help the audience split their focus between the program and their workplace responsibilities in a sustainable manner. They'll also be able to digest large amounts of information without experiencing a cognitive overload.

Add Some Humor: This is the perfect tool with which to create an emotional connection with your audience and take the pressure of training off their shoulders. Your options here include lighthearted banter, witty comments, plus anything else that could make them laugh. Just remember to keep these elements positive and in-line with what's culturally appropriate.

Utilize Social Media: It has become such a natural part of people's lives that you can't afford not to include it in your strategy. It's the perfect tool with which you could provide reinforcement post the formal training sessions. This starts with cultivating a learning community on a dedicated forum, after which you'll be more than good to go.

Up The Fun Factor: This isn't always obvious, but the same elements used in gaming contexts to retain the audience's attention are perfectly applicable in learning environments. Such include tokens and badges, just to name a couple of good examples. Both can be used to make complex subjects palatable for learners, all while taking the boring out of training. The result is a pleasurable learning experience that everyone can look forward to.

Make it Visual: If a picture holds the power of 1000 words, then it's fair to say that video's worth a thousand times more. Why? Because studies have shown that the human brain is wired to prioritize moving images over still pictures. What this means is that you can make your job a whole lot easier by incorporating videos into your courses. This will improve recall rates and save you from having to reprint material when updating the syllabus.

Just like a product needs advertising to succeed in the market, it's important that you give your employees an incentive to embrace your training program. And you don't have to reinvent the wheel to do this -- it's just a case of transforming a mundane learning session into an exciting experience. Take note that a bit of creative thinking might be required when weaving these ideas into your strategy.




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