There are times wherein a corporation would undergo a certain situation wherein their whole name could be spoiled. Scandals, rumors, and other types of bad situations involving the corporation could really destroy the sales of the corporation which is why when these things happen, they have to react quickly. The best thing for management to do in this situation would be to come up with a crisis communications plan.
Now the first part of this process would be to simply think of a medium that is most appropriate to address this type of situation. Now this could be any type of channel like the world wide web, the mass media, the press, or just the close networks. Now the goal here is to be able to make the message spread far and wide so the target audience will hear it.
The very first part of the plan will be a short overview or probably an executive summary of how the situation exactly happened. It has to be a report that is somewhat detailed and should tell of the string of events before the situation. It should also include a report on the things that actually lead to the bad situation.
Of course the next page would include some people who are sorting out this situation. Now the names people from the communications team and the public relations team will be listed here because these two teams are the ones who will spearhead the whole campaign. Of course the media contacts will be the weapons that will be used.
After that, one should include how the situation was assessed and what the possible solutions that were used in the situation. Now one should also put there the roles of the people who were involved in the entire management of the situation as well as the things that they did. It is also recommended to add an action matrix in the plan.
Of course the next thing to do is create the message that will be shot to the target audience. The first thing to do would be to include a lot of facts that are relevant to the situation as well as some key words that the corporation would want to point out. Now a lot of corporations would actually make use of the five step model for message preparation to help them.
Now the last part would be to now come up with the details on how exactly the management would want to present the message. Now when a corporation would want to target a specific audience, then they should show a list of people that are in that audience. From there, the media contacts, press contacts, and of course some third party contacts would be listed in this part and how they are going to be used to blast the message.
So as one can see, it is actually fairly simple to create a crisis communications plan. One of the things never to forget is that this kind of situation has to be fixed in a week or less. If it goes beyond a week, then the bad image may stay.
Now the first part of this process would be to simply think of a medium that is most appropriate to address this type of situation. Now this could be any type of channel like the world wide web, the mass media, the press, or just the close networks. Now the goal here is to be able to make the message spread far and wide so the target audience will hear it.
The very first part of the plan will be a short overview or probably an executive summary of how the situation exactly happened. It has to be a report that is somewhat detailed and should tell of the string of events before the situation. It should also include a report on the things that actually lead to the bad situation.
Of course the next page would include some people who are sorting out this situation. Now the names people from the communications team and the public relations team will be listed here because these two teams are the ones who will spearhead the whole campaign. Of course the media contacts will be the weapons that will be used.
After that, one should include how the situation was assessed and what the possible solutions that were used in the situation. Now one should also put there the roles of the people who were involved in the entire management of the situation as well as the things that they did. It is also recommended to add an action matrix in the plan.
Of course the next thing to do is create the message that will be shot to the target audience. The first thing to do would be to include a lot of facts that are relevant to the situation as well as some key words that the corporation would want to point out. Now a lot of corporations would actually make use of the five step model for message preparation to help them.
Now the last part would be to now come up with the details on how exactly the management would want to present the message. Now when a corporation would want to target a specific audience, then they should show a list of people that are in that audience. From there, the media contacts, press contacts, and of course some third party contacts would be listed in this part and how they are going to be used to blast the message.
So as one can see, it is actually fairly simple to create a crisis communications plan. One of the things never to forget is that this kind of situation has to be fixed in a week or less. If it goes beyond a week, then the bad image may stay.
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