Florence Eiseman never intended to be a designer. Her hobby turned into a business when her husband took some organdy pinafores she had made for friends to a buyer and returned with a large order. Her first order was sewn by women in their own homes and this was the beginning of this legendary brand.
Florence did not like the ruffled and frilled skirts and petticoats for little girls that were worn at the time. She felt that simple A-line dresses were best suited to their figures. She also preferred bright colors to pastel pinks and blues. Her clothing was simply embellished with whimsical appliques like butterflies and flowers. Her clothes were a hit with mothers and generations of children have been dressed in her clothing, including those of celebrities like Elizabeth Taylor.
She was a stickler for good workmanship and use of quality fabrics. Early features of her designs included hand sewn hems, French seams, hand rolled edges and collars framing the face. Ten years after launching her first collection, she was a recipient of a Nieman Marcus award for her contribution to fashion for children. The Milwaukie Art Museum did a retrospective of her work in 1985.
In the 1980s Florence phased out her day-to-day involvement. She left her head designer, Teri Shapiro, in charge of design. Teri had worked under her since 1972 and says that the most important thing she learned was that every design has to be fresh but it still has to maintain that iconic look of the brand. She has nurtured the brand ever since and although the company went through some ups and downs, it is going strong today.
The brand includes a choice of baby clothes, such as rompers and dresses, made of finest quality cotton blends that will keep a little one comfortable and cool. A timeless collection of fabulous dresses, shorts, swimwear and other staples for toddlers and tweens are all embellished with delightful appliques, like butterflies, zoo animals and flowers. The patterns on fabrics include playful stripes and prints. There is careful detailing like cheerful dots and colors on shoulder straps and flowers on puff pockets.
The clothing is still designed in Milwaukie and has been available for years at specialty stores. However, now mothers worldwide are able to dress their children in these clothes as they can be purchased from many online stores. One can examine the many different items on offer, searching according to size, color, type and gender.
Items are lined and machine washable. Many of them are reversible, such as a multicolored seersucker dress. A little one dressed in one of the striped dresses and bloomers with bows, teamed with one of the floppy seersucker hats with floral details, will stand out in a crowd. For little girls, a classic navy and white striped dress with the flower pin at the waist is trendy and sweet at the same time.
The Florence Eiseman brand caters for all kinds of activities, whether going to school, playing outside, swimming in the pool or attending a special event. The brand has received numerous awards over the years and continues in a tradition of attention to detail and classical yet trendy designs. These clothes are of such quality that they can often be passed down through generations with little evidence of wear and tear.
Florence did not like the ruffled and frilled skirts and petticoats for little girls that were worn at the time. She felt that simple A-line dresses were best suited to their figures. She also preferred bright colors to pastel pinks and blues. Her clothing was simply embellished with whimsical appliques like butterflies and flowers. Her clothes were a hit with mothers and generations of children have been dressed in her clothing, including those of celebrities like Elizabeth Taylor.
She was a stickler for good workmanship and use of quality fabrics. Early features of her designs included hand sewn hems, French seams, hand rolled edges and collars framing the face. Ten years after launching her first collection, she was a recipient of a Nieman Marcus award for her contribution to fashion for children. The Milwaukie Art Museum did a retrospective of her work in 1985.
In the 1980s Florence phased out her day-to-day involvement. She left her head designer, Teri Shapiro, in charge of design. Teri had worked under her since 1972 and says that the most important thing she learned was that every design has to be fresh but it still has to maintain that iconic look of the brand. She has nurtured the brand ever since and although the company went through some ups and downs, it is going strong today.
The brand includes a choice of baby clothes, such as rompers and dresses, made of finest quality cotton blends that will keep a little one comfortable and cool. A timeless collection of fabulous dresses, shorts, swimwear and other staples for toddlers and tweens are all embellished with delightful appliques, like butterflies, zoo animals and flowers. The patterns on fabrics include playful stripes and prints. There is careful detailing like cheerful dots and colors on shoulder straps and flowers on puff pockets.
The clothing is still designed in Milwaukie and has been available for years at specialty stores. However, now mothers worldwide are able to dress their children in these clothes as they can be purchased from many online stores. One can examine the many different items on offer, searching according to size, color, type and gender.
Items are lined and machine washable. Many of them are reversible, such as a multicolored seersucker dress. A little one dressed in one of the striped dresses and bloomers with bows, teamed with one of the floppy seersucker hats with floral details, will stand out in a crowd. For little girls, a classic navy and white striped dress with the flower pin at the waist is trendy and sweet at the same time.
The Florence Eiseman brand caters for all kinds of activities, whether going to school, playing outside, swimming in the pool or attending a special event. The brand has received numerous awards over the years and continues in a tradition of attention to detail and classical yet trendy designs. These clothes are of such quality that they can often be passed down through generations with little evidence of wear and tear.
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