If there is one thing that today's working is struggling to balance it would be - that ability to make a living even with an unpredictable economy while maintaining that fervent desire to find a deeper meaning which goes beyond the "paycheck" in their work by desiring to do good deeds.
Employers are likewise balancing priorities: While maintaining a sustainable level of profit is as important as ever for business growth and prosperity, public and business leaders alike feel that companies have a moral obligation to give back to the communities that create their profit.
Fortunately, these goals are not mutually exclusive. These two balancing acts can complement each other by leveraging the power of corporate giving programs as an effective strategy to drive employee recruitment.
Today's workforce reveals to have different priorities as opposed to the ones in the past, according to the studies. Instead of fixing their eyes on how to earn the highest salary or how to have the best benefits package, they are also looking into the kind of workplace culture before they apply for any company. Workers are now interested in knowing the level of autonomy and empowerment which they can be with in case they join the company's workforce as well as whether the company's mission and values jive with theirs.
With those factors in mind, many job seekers - especially Millennials just out of college with highly sought-after technical knowledge - are foregoing slightly higher wages in favor of employers who are socially active and demonstrate a commitment to causes they have a passion for.
You will know that your employee volunteer program is viable when it offers paid time off to volunteer should an employee be interested to pursue a cause in the local community and potential employees with existing volunteer experience may be attracted as well.
The same thing goes to employees who are amenable to committing to a worthy cause but are not up for budgeting out the money themselves may find a simple payroll deduction arrangement splendid and may be appealing to potential employees willing to do good however without the need to sacrifice a huge amount of time to commit.
Obviously, no level of corporate giving can make up for a compensation package which is out of line with industry norms. But if your organization offers a competitive salary and benefits package, you can create a powerful differentiating factor by establishing and promoting a strong, strategic corporate philanthropy program that heavily involves your employees.
A company with such a positive reputation tends to attract the attention of more potential employees, giving the company ample opportunity to choose the best and brightest available. Cause marketing attracts more customers as the company's positive reputation spreads via online media and word-of-mouth.
When a company is devoted to that long term program of corporate giving where employees are involved, it is bound to enjoy employee engagement on a much higher level causing more productivity, profitability and a good boost of morale.
A workplace culture of philanthropy offers the perfect environment for new recruits to join and immediately begin engaging in the organization themselves as they learn through the examples of those that have come before. This is a self-replicating, synergistic pattern that only grows stronger over time. The end result can be exemplified by many of the "best places to work" we hear about so often.
Employers are likewise balancing priorities: While maintaining a sustainable level of profit is as important as ever for business growth and prosperity, public and business leaders alike feel that companies have a moral obligation to give back to the communities that create their profit.
Fortunately, these goals are not mutually exclusive. These two balancing acts can complement each other by leveraging the power of corporate giving programs as an effective strategy to drive employee recruitment.
Today's workforce reveals to have different priorities as opposed to the ones in the past, according to the studies. Instead of fixing their eyes on how to earn the highest salary or how to have the best benefits package, they are also looking into the kind of workplace culture before they apply for any company. Workers are now interested in knowing the level of autonomy and empowerment which they can be with in case they join the company's workforce as well as whether the company's mission and values jive with theirs.
With those factors in mind, many job seekers - especially Millennials just out of college with highly sought-after technical knowledge - are foregoing slightly higher wages in favor of employers who are socially active and demonstrate a commitment to causes they have a passion for.
You will know that your employee volunteer program is viable when it offers paid time off to volunteer should an employee be interested to pursue a cause in the local community and potential employees with existing volunteer experience may be attracted as well.
The same thing goes to employees who are amenable to committing to a worthy cause but are not up for budgeting out the money themselves may find a simple payroll deduction arrangement splendid and may be appealing to potential employees willing to do good however without the need to sacrifice a huge amount of time to commit.
Obviously, no level of corporate giving can make up for a compensation package which is out of line with industry norms. But if your organization offers a competitive salary and benefits package, you can create a powerful differentiating factor by establishing and promoting a strong, strategic corporate philanthropy program that heavily involves your employees.
A company with such a positive reputation tends to attract the attention of more potential employees, giving the company ample opportunity to choose the best and brightest available. Cause marketing attracts more customers as the company's positive reputation spreads via online media and word-of-mouth.
When a company is devoted to that long term program of corporate giving where employees are involved, it is bound to enjoy employee engagement on a much higher level causing more productivity, profitability and a good boost of morale.
A workplace culture of philanthropy offers the perfect environment for new recruits to join and immediately begin engaging in the organization themselves as they learn through the examples of those that have come before. This is a self-replicating, synergistic pattern that only grows stronger over time. The end result can be exemplified by many of the "best places to work" we hear about so often.
About the Author:
Sebastian Troup loves writing about corporate social responsibility. For further information about philanthropic solutions for businesses and non profit organizations, or to find help setting up corporate giving programs, please check out the Truist website today.
0 التعليقات:
Post a Comment