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The Role Played By Executive Recruiters Marketing In A Society

By Elena McDowell


While talking about the recruitment or selection in an organization, we talk about very important exercise for an organization. Through these two processes an organization can be able to have new members of workforce who are very ambitious and too much willing to given their best for the organization in order to achieve both short term and long term projects and objectives. However, getting or attracting the best caliber of employees is not a walk on the park. It requires thorough analysis, recruitment and selection of employees. This is work done by the executive recruiters marketing.

The vacant post may arise to employee turnover, retirement or expansion of the workforce to create more vacant positions. There are always two different types or sources of recruiting new employees, there is the internal source and the external sources.

The internal source is all about getting the personnel who is to fill the vacant position from within the organization. This is done through promotion, job posting recalling the retirees or by just transferring employees from one department to the other.

This form of recruitment is however considered as the best because it only those who have had a long time experience with the organization are given the opportunity to serve hence there is no need of training the new recruits. It also allow the organization motivate their employees through the job promotion and recalling those who have retired.

Some are placed on the internet social media to attract the computer literate professional. Through this, the agencies are able to receive large number of applications for the general public makes recommendations to the management of their client organizations with the list of successful recruits, after conducting an interview for the successful applicants.

This is done by placing an advert for the job vacancy on the pages that are commonly accessed by the general public. Some adverts may be placed online on the social sites commonly visited by many while others on the on the media stations.

Because of the tiresome exercise involved in the selection and recruitment process most companies use other recruitment agencies to do the exercise on behalf of them. It is actually less costly to use the agencies rather than going forth for the exercise. This has enabled them lower the overall cost of recruiting new members and subsequent cost of operation.

There has been high demand for this type of service leading to emergence of several organizations that are specializing in this area and so they assist the large companies get the most appropriate employees. With several of such organizations in place, the issue of competition now arises between these organizations in order to maintain their touch with their client.

In order to minimize the raging competition, they have opted to engage in executive recruiters marketing to market their services to ensure that they maintain their customers as well as attracting new clients to use their services. Through the advertisement, some of the large organizations and upcoming companies have been able to survive well in this competitive market. As well they have been able to reach out and attract other clients.




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