If you have ever read John Maxwell's book, The 15 Invaluable Laws of Growth, you may remember his chapter on the Law of the Ladder. Because I am a fitness pro, I often witness personal trainers make errors by focusing on things like certifications and new machines and gadgets to grow their business rather than focusing on business and leadership.
Here's the thing, most trainers focus 95% of their time on elevating their level of competency as a trainer (I was guilty of this my first 5 years as a trainer), which is fine so long as you are working for someone else. But, this is a deadly prescription for a fitness business owner (which I learned the hard way when I went out on my own).
What is the answer? What is the solution to spending long hours training others, making low income and missing out on time with your family? The answer is to use Maxwell's Law of the Ladder and make it work in your business. Think about where you have concentrated the most effort in your business up until now. Has it been on technical skills or business skills?
Now consider the money you have spent during the past year on things like new gadgets and new training certificates. How does that compare with the amount of money you have invested in personal improvement and business knowledge? When you look at the hard data, which of these areas has earned you the most money?
After you run the numbers, if you do not like the results, it may indicate that you are focusing too strongly on the wrong parts of your business. You may be spending too much effort on products and features that do not really help you to grow as a business owner and a marketer.
From this moment determine how to shift your focus by adding time, money, and attention to the things that will make it grow bigger than any certification or product ever will- which is an investment in your personal growth and your inner circle. I know when I started switching my investment dollars to personal growth and my masterminds, my income went through the roof.
Here's the thing, most trainers focus 95% of their time on elevating their level of competency as a trainer (I was guilty of this my first 5 years as a trainer), which is fine so long as you are working for someone else. But, this is a deadly prescription for a fitness business owner (which I learned the hard way when I went out on my own).
What is the answer? What is the solution to spending long hours training others, making low income and missing out on time with your family? The answer is to use Maxwell's Law of the Ladder and make it work in your business. Think about where you have concentrated the most effort in your business up until now. Has it been on technical skills or business skills?
Now consider the money you have spent during the past year on things like new gadgets and new training certificates. How does that compare with the amount of money you have invested in personal improvement and business knowledge? When you look at the hard data, which of these areas has earned you the most money?
After you run the numbers, if you do not like the results, it may indicate that you are focusing too strongly on the wrong parts of your business. You may be spending too much effort on products and features that do not really help you to grow as a business owner and a marketer.
From this moment determine how to shift your focus by adding time, money, and attention to the things that will make it grow bigger than any certification or product ever will- which is an investment in your personal growth and your inner circle. I know when I started switching my investment dollars to personal growth and my masterminds, my income went through the roof.
About the Author:
Author Vito La Fata is a business coach who is an expert in the area of marketing fitness. If you would like more information about make more money in fitness, contact his site for more information.
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