God has gifted us with so many wonderful things and, amidst a highly-technological world, social media and technology has become a blessing in more ways than one. Spreading the word to the most remote parts of the world is now possible; breaking barriers and geographical limits. The church's use of social media has been a helpful vehicle in reaching out to individuals and to the community as a whole. An article from Internet Evangelism Day talks about the church use of social media, its usefulness and impact.
Reaching out to the lost through evangelism involved relationships and social media is a perfect match. There is a chart that compares the difference between the traditional approach to sharing the good news and the more convenient and effective approach of reaching out through harnessing relationships.
Don't try to use social media as a 'pulpit for preaching', or as a one-way publicity tool. The foundational key is to perceive it as a 'cafe for conversation'.
Social Media has a wide variety of tools to use in promoting something good in the community. In the same Internet Evangelism Day article, it highlights the essence of social media by the Church.
The only way to decipher the significance of the different social media tools is to try to make the use of them and see how it works.
Church Use of Social Media
Personal and church use of social media obviously differ somewhat. That which is published in the church's name represents the fellowship. Personal use relates more to an individual set of friends and followers. Check these challenges and issues:
The young people are part of the church and they too, use social media to communicate to one another. This is beneficial but should not be interpreted as reaching out to the rest of the community. When you are talking about the internet, you do not have a ready audience and there is no 'trickle down effect'. This would mean that the communication you have between fellow young people would not automatically appeal to the others who are not part of the youth of the Church. Do you actually press the like button or perhaps follow on Twitter or Facebook if there is no interest or inclination at all? Why should you actually do that?
The Web is not a broadcast medium. Each user is highly selective, and only views material they choose. This can, of course, include randomly-found unexpected eye-catching material on topics that interest them.
Reaching out to the lost through evangelism involved relationships and social media is a perfect match. There is a chart that compares the difference between the traditional approach to sharing the good news and the more convenient and effective approach of reaching out through harnessing relationships.
Don't try to use social media as a 'pulpit for preaching', or as a one-way publicity tool. The foundational key is to perceive it as a 'cafe for conversation'.
Social Media has a wide variety of tools to use in promoting something good in the community. In the same Internet Evangelism Day article, it highlights the essence of social media by the Church.
The only way to decipher the significance of the different social media tools is to try to make the use of them and see how it works.
Church Use of Social Media
Personal and church use of social media obviously differ somewhat. That which is published in the church's name represents the fellowship. Personal use relates more to an individual set of friends and followers. Check these challenges and issues:
The young people are part of the church and they too, use social media to communicate to one another. This is beneficial but should not be interpreted as reaching out to the rest of the community. When you are talking about the internet, you do not have a ready audience and there is no 'trickle down effect'. This would mean that the communication you have between fellow young people would not automatically appeal to the others who are not part of the youth of the Church. Do you actually press the like button or perhaps follow on Twitter or Facebook if there is no interest or inclination at all? Why should you actually do that?
The Web is not a broadcast medium. Each user is highly selective, and only views material they choose. This can, of course, include randomly-found unexpected eye-catching material on topics that interest them.
About the Author:
The harvest is many yet the laborers are few. Building a good grasp and knowledge on the use of social media tools and its role in the churchcan make a difference in a staggering church growth!
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