One of the most difficult parts of overseeing a campaign of workplace charitable giving is engaging the employees. Often, larger companies have the biggest problem with this as employees are spread about during the working day and the entire staff is not always together. While workers generally are supportive of charitable endeavors, the demands of daily work and personal responsibilities can make contribution difficult. However, there are some simple methods to build excitement and enthusiasm for your corporate giving plan.
It can be difficult for some employees to visualize a charity or cause that is abstract. For example, programs to enhance literacy can sometimes have difficulty raising money using conventional means. But when speakers who have actually benefited from literacy programs explain to employees the difference the program has made in their lives, workplace giving often increases. The more personal the charity can become to an employee, the greater the likelihood of involvement.
Make sure that your cause is non-partisan. Choosing a cause with a political agenda is more likely to cause problems than to create support for workplace giving. There are many charitable endeavors, however, that are not politically charged, so select something that generates enthusiasm from a wide range of workers. For instance, a health-related cause, such as breast cancer research can be apolitical and appealing. Causes that seek to protect children or the economically disadvantaged also tend to garner higher levels of support.
The year-end holiday season is the biggest time of year for charitable giving, but the reality is that charities need help throughout the year. Encouraging employees to give throughout the year will keep a steady flow of support going toward workplace giving, which will greatly benefit your charity or charities. Be sure to send updates and reminders about your workplace giving program throughout the year.
Nothing makes an employee feel better than knowing whatever efforts he or she has undertaken for a charitable cause has made a real difference; to be recognized for these efforts sweetens the reward. Using social networking sites to inform others of the good work employees have put forth will help validate their efforts, and in turn, employees will feel more inclined to stay active in a program. When an employee does an outstanding job in fundraising or volunteer efforts, public acknowledgement (both online and offline) goes a long way towards bolstering employee morale.
Make sure that management and employees operate as a team. When everyone works together, this is what truly builds that sense of camaraderie that you are trying to create. Helping a charity together helps the improve morale as well as contributing a worthy cause. For example, perhaps you are supporting a local food bank. When employees volunteer hours to help out at the food bank, managers should also be there working side by side. This is another important point. Your workplace giving should not just be about monetary donations. You need to provide managers and employees volunteer opportunities so they can truly feel a sense of teamwork and contribution.
It can be difficult for some employees to visualize a charity or cause that is abstract. For example, programs to enhance literacy can sometimes have difficulty raising money using conventional means. But when speakers who have actually benefited from literacy programs explain to employees the difference the program has made in their lives, workplace giving often increases. The more personal the charity can become to an employee, the greater the likelihood of involvement.
Make sure that your cause is non-partisan. Choosing a cause with a political agenda is more likely to cause problems than to create support for workplace giving. There are many charitable endeavors, however, that are not politically charged, so select something that generates enthusiasm from a wide range of workers. For instance, a health-related cause, such as breast cancer research can be apolitical and appealing. Causes that seek to protect children or the economically disadvantaged also tend to garner higher levels of support.
The year-end holiday season is the biggest time of year for charitable giving, but the reality is that charities need help throughout the year. Encouraging employees to give throughout the year will keep a steady flow of support going toward workplace giving, which will greatly benefit your charity or charities. Be sure to send updates and reminders about your workplace giving program throughout the year.
Nothing makes an employee feel better than knowing whatever efforts he or she has undertaken for a charitable cause has made a real difference; to be recognized for these efforts sweetens the reward. Using social networking sites to inform others of the good work employees have put forth will help validate their efforts, and in turn, employees will feel more inclined to stay active in a program. When an employee does an outstanding job in fundraising or volunteer efforts, public acknowledgement (both online and offline) goes a long way towards bolstering employee morale.
Make sure that management and employees operate as a team. When everyone works together, this is what truly builds that sense of camaraderie that you are trying to create. Helping a charity together helps the improve morale as well as contributing a worthy cause. For example, perhaps you are supporting a local food bank. When employees volunteer hours to help out at the food bank, managers should also be there working side by side. This is another important point. Your workplace giving should not just be about monetary donations. You need to provide managers and employees volunteer opportunities so they can truly feel a sense of teamwork and contribution.
About the Author:
Sebastian Troup enjoys writing about philantrophic solutions for businesses and non profit organizations. For additional information about workplace giving programs, or to find a corporate charity giving campaign, please go to the Truist site now.
0 التعليقات:
Post a Comment